We don't just run campaigns.
Home Services Marketing · North America
Who We Are
We are a team that lives and breathes home services marketing. For over five years, we've worked exclusively in this space, learning every nuance, every challenge, and every opportunity.
We built Fax Strive to take lead generation completely off your plate, so you can focus on what you do best: running your business.
5+
Years in Home Services
$10B+
In Sales Generated
$2B
In Ad Spend Managed
97%
Client Retention Rate
Built from scratch. In high school.
Fax Strive was not born in a boardroom or a business school. It was built by two teenagers, Luke Fielden and Tobias Ezekiel, who saw exactly what was wrong with home services marketing.
Agencies were signing clients, throwing up ads, and walking away. No strategy, no relationship, no accountability for results. The companies doing the actual work deserved better.
After laying a proper foundation, they brought in Sam Barnes to lead media. That discipline has defined how Fax Strive operates ever since.
Five years later, the mindset hasn't changed. Every year is about getting sharper, building better, and raising the standard for what home services marketing can be.
Year One
Fax Strive is Founded
Luke and Tobias launch while still in high school, determined to bring professionalism to a space that had neither.
Year Two
Sam Barnes Joins
After 12 months building the foundation right, they bring in one of the most experienced media minds in the business.
Years 3 & 4
Systems Built. Standards Raised.
Custom dashboards, CRM automations, and a full-stack service offering take shape.
Today
Still Improving. Every Year.
The same drive that built this company from nothing keeps pushing it forward.
Co-Founder
Luke Fielden
Luke built Fax Strive with the belief that home service businesses deserve marketing partners who actually understand their world. He oversees strategy, client relationships, and the direction of the agency.
Co-Founder
Tobias Ezekiel
Tobias brings the operational backbone that makes Fax Strive's commitments possible. From the earliest days, he has focused on building systems and processes that scale without sacrificing quality.
The headache stops here.
We know the cycle: buying leads that go cold, hopping between agencies that overpromise, watching the pipeline dry up without warning. It is exhausting.
Every client we take on is treated as a genuine partner. You work directly with the people doing the actual work. No account managers passing messages.
We keep our client roster intentional — every company that trusts us deserves our full attention, not a fraction of it.
Budget
Campaigns sized to your actual numbers, maximizing every dollar without overstretching.
Service Area
Hyper-local targeting means your ads reach people who can actually become jobs.
Company Size
A solo operator and a 40-truck fleet need different strategies. We scale to match.
Your Goals
Revenue targets, team growth, market expansion — your goals shape everything we build.
Sam Barnes.
Most agencies hire generalists. We built our media operation around someone with a track record that speaks for itself. Sam has spent his career at the highest levels of paid media, managing campaigns that most agencies will never touch.
That depth of experience shapes how we think about your business — applied personally to every account we manage.
$2B+
In Paid Ad Spend Managed Throughout Career
$10B+
In Attributed Sales Revenue Generated
5+
Years Exclusively in Home Services
Your growth is our only obsession.
We are not a vendor you check in with once a month. We are the team behind the scenes — constantly optimizing, constantly improving, and constantly asking how we can generate more for the businesses that trust us.
Get Started
Ready to build a system that generates customers on its own?
Book a free strategy call. We'll audit your current setup, show you where you're losing money, and map out exactly what we'd build for your business.